by Neil Patrick Harris  / Egmont

This marketing campaign supported the launch of the new series Magic Misfits by celebrity author Neil Patrick Harris.

Campaign assets made the most of outdoor advertising and in-magazine adverts. The digital team re-branded the publisher’s social media accounts and used paid advertising on Amazon to support the launch.

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Egmont

This search-and-find book for both children and adults is a bit quirky, a bit silly, and on-trend for 2018’s llama craze.

Sales sheets and web ads brought it to the attention of booksellers three months before publication.

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by Michael Morpurgo  / Egmont
illustrated by Barroux

The latest and most personal novel from master children’s storyteller, Michael Morpurgo, about his uncles’ experiences during WWII. Illustrated throughout by Barroux.

The marketing campaign included chapter samplers for booksellers and schools, outdoor advertising, trade and consumer magazine advertising, national newspaper advertising, and extensive material for schools and libraries (activity sheets, posters, handouts, die-cut bookmarks).

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by Laura Ellen Anderson  / Egmont

Posters, magazine ads, trade ads, and digital marketing for new middle grade illustrated series, Amelia Fang. The first book in the series sprang into the top 10 in the Nielson charts when published in October 2017.

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