Winnie-the-Pooh Adult

Winnie-the-Pooh Gift Books for Adults

Egmont

A.A. Milne’s characters neatly make up the spectrum of temperaments — everyone knows a blithe foodie, an anxious worrier, a dependable pessimist, and a wise old sage. This new series of Winnie-the-Pooh gift books for adults is packed with humourous quotes from each memorable character.

This series was promoted in the Bookseller’s Buyer’s Guide for the Christmas 2018 retail slot.

# marketing design # trade marketing # magazine # front cover and inside front cover

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Winnie-the-Pooh

Winnie-the-Pooh's 50 Things to do Before You're 5 ¾

Egmont

A new activity book encourages parents to explore the outdoors with young children. Packed with instructional photos alongside lovely traditional Winnie-the-Pooh illustrations, the book is a delight.

This title was promoted online, with strategic web banner ads and paid Amazon marketing banners.

# marketing design

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Thomas & Friends

Thomas & Friends

Egmont

Thomas & Friends is beloved by children — almost without need for marketing. But it’s great to remind parents that Thomas makes exploring new topics with toddlers easy.

# marketing design

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MrMen for Adults

MrMen for Adults

by Roger Hargreaves / Egmont

The Mr Men and Little Misses are braving the adult world! This new book parody series launched for the 2017 gifting season. The campaign focused heavily on digital marketing such as humourous Facebook carousel ads.

# marketing design

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