Illustrated book design for children's picture books and adult lifestye and non-fiction
by Willy Boulter / White Fox Publishing
Book marketing flyer
One club’s spirited journey through a complex post-colonial landscape …
The Stragglers of Asia, a wandering cricket club, is part of a unique niche in the cricketing world. Playing twenty-five matches each season across England, with annual games in Hong Kong, the club approaches its centennial in 2025 without a permanent home ground.
# Layout, artworking, and typesetting.
by Holly Jackson / Egmont
Rabid readers at YALC 2018 couldn’t wait to get their hands on a proof copy of Holly Jackson’s debut murder-mystery novel A Good Girl’s Guide to Murder. Egmont’s marketing team had devised a killer campaign to keep reviewers begging for more — had the killer sliced out the ending of the book? Supporting campaign materials included an advance proof with a teaser cover, a large-scale poster, chapter samplers, raffle tickets, and social media back-up.
# Marketing proof book cover, YALC poster, YALC raffle tickets, chapter samplers.
Half-page promotions for Head of Zeus’ standout trade paperbacks, autumn 2018.
# marketing design
An eye-catching promotion for murder mystery The Psychology of Time Travel by Kate Mascarenhas.
# marketing design
Promoting Ben Okri’s The Freedom Artist, with a fresh release to trade paperback.
# marketing design
A selection of trade science fiction by Chinese authors — promoting the 2018 list of Head of Zeus.
# marketing design
A.A. Milne’s characters neatly make up the spectrum of temperaments — everyone knows a blithe foodie, an anxious worrier, a dependable pessimist, and a wise old sage. This new series of Winnie-the-Pooh gift books for adults is packed with humourous quotes from each memorable character.
This series was promoted in the Bookseller’s Buyer’s Guide for the Christmas 2018 retail slot.
# marketing design # trade marketing # magazine # front cover and inside front cover
A new activity book encourages parents to explore the outdoors with young children. Packed with instructional photos alongside lovely traditional Winnie-the-Pooh illustrations, the book is a delight.
This title was promoted online, with strategic web banner ads and paid Amazon marketing banners.
# marketing design
Following multiple brand and book style guides, print ads were placed in several magazines.
# marketing design
