A Good Girl's Guide to Murder
by Holly Jackson / Egmont
Rabid readers at YALC 2018 couldn’t wait to get their hands on a proof copy of Holly Jackson’s debut murder-mystery novel A Good Girl’s Guide to Murder. Egmont’s marketing team had devised a killer campaign to keep reviewers begging for more — had the killer sliced out the ending of the book? Supporting campaign materials included an advance proof with a teaser cover, a large-scale poster, chapter samplers, raffle tickets, and social media back-up.
# Marketing proof book cover, YALC poster, YALC raffle tickets, chapter samplers.