A Good Girl’s Guide to Murder

A Good Girl's Guide to Murder

by Holly Jackson / Egmont

Rabid readers at YALC 2018 couldn’t wait to get their hands on a proof copy of Holly Jackson’s debut murder-mystery novel A Good Girl’s Guide to Murder. Egmont’s marketing team had devised a killer campaign to keep reviewers begging for more — had the killer sliced out the ending of the book? Supporting campaign materials included an advance proof with a teaser cover, a large-scale poster, chapter samplers, raffle tickets, and social media back-up.

# Marketing proof book cover, YALC poster, YALC raffle tickets, chapter samplers.

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Winnie-the-Pooh Gift Books for Adults

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A.A. Milne’s characters neatly make up the spectrum of temperaments — everyone knows a blithe foodie, an anxious worrier, a dependable pessimist, and a wise old sage. This new series of Winnie-the-Pooh gift books for adults is packed with humourous quotes from each memorable character.

This series was promoted in the Bookseller’s Buyer’s Guide for the Christmas 2018 retail slot.

# marketing design # trade marketing # magazine # front cover and inside front cover

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Winnie-the-Pooh's 50 Things to do Before You're 5 ¾

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A new activity book encourages parents to explore the outdoors with young children. Packed with instructional photos alongside lovely traditional Winnie-the-Pooh illustrations, the book is a delight.

This title was promoted online, with strategic web banner ads and paid Amazon marketing banners.

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Egmont

Following multiple brand and book style guides, print ads were placed in several magazines.

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Thomas & Friends

Egmont

Thomas & Friends is beloved by children — almost without need for marketing. But it’s great to remind parents that Thomas makes exploring new topics with toddlers easy.

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