A Good Girl’s Guide to Murder

A Good Girl's Guide to Murder

by Holly Jackson / Egmont

Rabid readers at YALC 2018 couldn’t wait to get their hands on a proof copy of Holly Jackson’s debut murder-mystery novel A Good Girl’s Guide to Murder. Egmont’s marketing team had devised a killer campaign to keep reviewers begging for more — had the killer sliced out the ending of the book? Supporting campaign materials included an advance proof with a teaser cover, a large-scale poster, chapter samplers, raffle tickets, and social media back-up.

# Marketing proof book cover, YALC poster, YALC raffle tickets, chapter samplers.

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This series was promoted in the Bookseller’s Buyer’s Guide for the Christmas 2018 retail slot.

# marketing design # trade marketing # magazine # front cover and inside front cover

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